In Russia appeared new SMS service for young mothers
In Russia there began work an educational program for pregnant women and young mothers to "Smsmama".
The contents of messages which will come to women by means of SMS service, were specially developed by experts of Scientific center of obstetrics, gynecology and a perinatologiya of a name of academician V. I.Kulakova. As the deputy director on scientific work of the center, main неонатолог noted the Ministry of Public Health and Social Development of the Russian Federation Elena Baybarina, «messages were developed by us proceeding from information urgency on this or that age of the child, such approach does information more personified».
«SMS will provide useful information about a healthy food, chest feeding, prevention of the use of alcoholic beverages and harm of smoking during pregnancy, questions of social protection and use of patrimonial certificates, mental and emotional health, key stages of development of the child till 1 year, and many other things about everything that will be useful for the woman during time and after pregnancy», – Baybarina explained. «And that the most important, the project excludes all types of a straight line or the embedded advertizing».
As the main accoucheur-gynecologist of the Ministry of Public Health and Social Development of the Russian Federation, the deputy director of Scientific center of obstetrics, gynecology and a perinatologiya of a name of academician V. I.Kulakova Leyla Adamyan, «unfortunately notes, not all women know that there are standards of inspections in which everything is accurate is registered». «Only 37 percent of women give birth, being healthy, all the others have a number of diseases therefore timely identification and treatment during pregnancy will be unconditional to influence as for the pregnancy outcome, a fruit condition, and finally health of mother and the child».
For the first time the Text4baby program (the Russian-speaking version "Smsmama") was started in the USA in 2010. Now it appeared in Russia.